About
The Office of Public Affairs showcases Mississippi State University's impactful and influential stories, messages of student learning, comprehensive research and service addressing complex local and global challenges.
OPA is the university’s principal brand curator. The team manages the university's Visual Identity Standards, produces branded marketing projects and works with colleges, divisions, departments, centers and other units on delivering on-brand assets.
The award-winning staff also provides leadership for strategic and crisis communications; news and media relations; universitywide publications including MSU’s Alumnus magazine; and digital and social media content development including the university's website.
OPA’s talented writers, editors, brand strategists, photographers and graphic designers support these areas and provide services—most of which are complimentary—to the campus community.
In addition, OPA provides administrative leadership to MSU’s University Television Center and noncommercial campus radio station WMSV-FM 91.1. The Television Center’s MSU Films initiative is a nationally-recognized, Emmy-winning leader in documentary and short film production. WMSV is a community station with reach across the Golden Triangle, playing a Triple A Music format and serving as a training ground for students.
"Mississippi State University is part of Mississippi’s economic bedrock. Throughout our history, MSU has served to grow and sophisticate Mississippi’s economy while building stronger, more diverse and more vibrant communities. Our DNA as an institution is found in the university motto – learning, research, and service. As Mississippi’s leading research university, we empower and energize the state’s promising future. Our students, faculty and staff take pride in that shared responsibility to pay that motto forward. The Office of Public Affairs will reflect MSU’s drive to be the best in the messages we share across campus, around the state and beyond."
~ Sid Salter, Vice President for Strategic Communications
and Director, Office of Public Affairs
